Booth & Bruce England began life in London in 1999, when producing unique
frames for our own Opticians stores became an obsession!

Our frames were picked up by a few other exclusive optical stores and our
obsession soon became a full time business.

Today we exclusively design and produce the Booth & Bruce range, and are no longer in retail optics!

Booth & Bruce England aims to deliver a potent and sometimes eclectic combination of freewheeling urban adventure and daring design – giving British eyewear design something not seen before!

Owners and designers Peter Booth & Jeremy Setton have created an organised chaos which reflects a new Britain in the 21^st century.

Our frames are a melting pot of styles and ideas, that combine shimmering colours and in-your-face designs that are both easy to wear and hard to ignore!